As creatives, we tend to be inspired in the moment - getting an idea for a new project or design and wanting to jump right in. But without proper file organization, those spur-of-the-moment creations can quickly become lost in our sea of digital clutter, just look as most of our desktops.

I thought it could be helpful for my clients to do a deep dive into how to pick a branding package when working with a brand designer and what is included. Not all designers offer a “design menu”, but I find it to be the most helpful for the client that I work with and my own process. For branding, I offer three main branding packages along with a menu of a la carte items. (I also have an illustration, web design, and creative direction menu, but for this blog post I am focusing on branding.) Within my branding menu, I have Petite, Full, and Premium options.

I like to think that when people think of ESM Creative Studio, they think of our integration of illustration into branding. It was one of my favorite things to incorporate if it fits the goals and needs of our clients. Although, I do think illustration adds something special to every project. Especially in our extremely fast-paced and digital society, we pay attention and process pretty pictures way more than just text.

February is meant for so much more than romantic love! February is the month to celebrate friends, family, and all the other things you hold dear to your heart…including the business you have grown from the ground up. In a way, a business is kind of like your baby - a concept turned into a something you love that grows every day!

First off, what is a moodboard? A moodboard is a visual tool that communicates the concepts and visual ideas of a branding suite, website, or project. It is a well-thought-out and planned arrangement of images, graphics, pieces of text, etc. that is intended to evoke or project a particular style or concept.

GiFs have become one of my favorite things to design. They are a fun way to add branding to IG stories, TikTok, and more! GIFs are a unique way to extend the reach of your brand into the hands of your customers.