The Nail Junkie

The Nail Junkie cares about your nail care personally. They curate handmade, luxurious, ultra-hydrating cuticle oil that keep your nails smelling and looking amazing. When they came to us for a brand refresh, we knew we had to do the same.

Colorful word art graphic with the phrase "the nail junkie" in pink and purple fonts, with an orange heart symbol next to the words.

services

BRAND REFRESH, BRAND GUIDELINES, PACKAGING DESIGN

Illustration of various fruits, berries, leaves, and flowers including blueberries, lemons, watermelon, cherries, strawberries, coconut, and lavender arranged on a light background.
Logo of the nail junkie with a pink heart, pink and purple text, and a peach and navy blue background.

We developed a visual direction that captures the artistry of handmade care with a modern, feminine edge. Soft yet vibrant colors paired with clean typography highlight the brand’s playful personality while keeping the focus on quality and self-care. The brand language embraces confidence and creativity, positioning The Nail Junkie’s cuticle oils as an everyday luxury for nail lovers.

visual direction and brand Language

Colorful logo with the words 'the nayljuke' in pastel yellow, purple, and green, outlined in dark green.
Three lip gloss tubes with colorful floral and fruit patterns on their packaging, resting on denim fabric.
Close-up of a hand holding multiple colorful lip glosses with clear caps and decorative labels featuring fruit and floral designs.
Decorative graphic with phrases about cuticles and nails, including 'Thank you for your order,' 'I love my cuticles,' and 'cuticle love,' along with illustrations of nails, fruits, and colorful shapes.
A dark purple heart with the text 'the nail junkie' in light blue, white, and yellow letters, with a small yellow heart next to the word 'nail'.
Graphic with the words 'the nail junkie' in purple and pink text, with a pink heart symbol.
A colorful infographic about nail care and cuticle love by The Nail Junkie, featuring patterns, product images, and motivational messages.
Business label for Lemon Blueberry Crumble nail polish by The Nail Junkie with blueberries and lemons in the background.
A bottle of lemon-scented skincare product submerged in pink water with lemon slices, bubbles, and a pink background.
Business label with illustrations of watermelon slices and whole watermelons with text about a watermelon-scented nail polish, including brand name, social media handle, ingredients, and a note about being handmade in the U.S.
A yellow heart shape with the words 'the nail junkie' written inside, with a small pink heart next to the word 'the'.
Pattern of apples, peaches, and blueberries in horizontal rows on a white background.
Pattern of colorful circular stickers with the text "the nail junkie" on a pink background.