The Nail Junkie

The Nail Junkie cares about your nail care personally. They curate handmade, luxurious, ultra-hydrating cuticle oil that keep your nails smelling and looking amazing. When they came to us for a brand refresh, we knew we had to do the same.

visual direction and brand Language

We developed a visual direction that captures the artistry of handmade care with a modern, feminine edge. Soft yet vibrant colors paired with clean typography highlight the brand’s playful personality while keeping the focus on quality and self-care. The brand language embraces confidence and creativity, positioning The Nail Junkie’s cuticle oils as an everyday luxury for nail lovers.