Soko’s kitchen

Soko’s Kitchen inspires viewers to have fun cooking by introducing wholesome and seasonal recipes from scratch. While designing for Soko’s Kitchen, we knew we wanted to craft a brand identity that feels fresh, wholesome, and full of joy.

Text reading 'Sok's Kitchen' with a tomato and a whisk as decorative elements

services

BRANDING, BRAND GUIDELINES, COPYWRITING, & WEB DESIGN

Logo for Soko's Kitchen with a dark green circular background and light green lettering.
Screenshot of Soko's Kitchen website homepage with a header featuring a door and window, sections for recipes, latest additions including holiday syrups, leftover Halloween candy brownies, apple cider margaritas, and photos of the chef Skylar with her bio, social media icons, and contact information.

visual direction and brand Language

The visual direction leans into earthy tones and playful, modern typography to reflect the heart of seasonal, from-scratch cooking. The brand language is warm and inviting, designed to inspire confidence in the kitchen and remind home cooks that making delicious food should always be fun.

A woman in a colorful shirt is drizzling sauce on a plate of vegetables in a kitchen.
Digital illustration of two cherries with green stems and a leaf.
A colorful collage featuring Soko's Kitchen logo, with illustrations of vegetables and berries, and a woman sprinkling salt on a plate of sliced vegetables.
A webpage from Soko's Kitchen featuring a recipe for homemade fridge pickles with images of fresh cucumbers, pickled cucumbers in jars, and a bowl of pickles. The page includes ingredients and instructions for making the pickles.
A slice of cake with a chocolate ball on top.
A red and white checkered tablecloth with a plaid pattern.
A woman smiling and holding a basket of fresh vegetables and fruits in a kitchen.
Screenshot of Soko's Kitchen website displaying various homemade drink recipes, including Thanksgiving Mule, Fun Holiday Syrups, Apple Cider Marg, Pumpkin Cold Foam Chai, Wild Blueberry Syrup, Chai Concentrate, Spiked Cherry Cola Slushie, and Homemade Fall Syrups.
Logo with the text 'SOKO'S KITCHEN' and a stylized egg or stone in the middle.
Illustration of various food items, including strawberries, cherry tomatoes, a lemon, an avocado, a carrot, a lemon, a cucumber, and a piece of cake, arranged on a light beige background.
Sk logo with stylized orange circle and yellow starburst.
Logo with the text "Soko's Kitchen" in yellow-green letters on a dark green oval background.