Kit Keenan

Kit Keenan’s cooking blends Brooklyn-Italian flair from her father’s side with cherished recipes passed down from her maternal grandmother and great-grandmother, resulting in an Italian-American style that feels both nostalgic and fresh.

A young woman with blonde hair wearing a striped long-sleeve top and denim shorts, sitting on a black metal staircase, resting her chin on her hands, next to a large patterned tote bag. She is in front of a gray door with a white outline drawing of a flower with a bow.

services

BRANDING, BRAND GUIDELINES, COPYWRITING, WEB DESIGN, PACKAGING DESIGN

Stylized orange cursive text spelling 'OC' on a black background.
Screenshot of a food blog website with various dishes displayed in a grid, including chicken, eggplant, salmon, and meatballs.

To highlight Kit’s unique and feminine approach, we designed a visual identity that is classic, clean, and effortlessly gorgeous, perfectly complementing the elegance and authenticity of her recipes.

visual direction and brand Language

A pattern of white line art bows on a dark green background.
Packages of colorful, small, pasta-shaped candies labeled Ca Noodle on a white marble table, with a large bowl of pasta salad nearby.
Line drawings of presents with bows, cutlery, olives, and a jar of preserves on a blue background.
A website homepage for 'Kit Keenan' featuring a woman holding cakes in the kitchen, multiple images of recipes like salad, pasta, and baked dishes, a mobile view of the recipes, and sections for kitchen products and photos.
A bowl of rigatoni pasta with green peas and grated cheese, placed on a white marble surface with fresh basil leaves beside it.
Decorative text with the phrase 'Kit Keenan' written in red, blue, and red cursive fonts, with a Christmas ornament and bow illustration.
Close-up of a pastel pink and cream packaging with a cartoon illustration of a couple kissing in front of city buildings, surrounded by small hearts, flowers, and bows. The text reads "CaaNoodle by Kit Keenan" and "Pastabilities."
A woman in a pink and white striped apron standing in a modern kitchen holding a bag and a bowl of pasta, smiling.
Packaging label with decoration and text. Handwritten message reads 'I love you from the bottom of my bowl.' Illustrated bowl with a spoon, surrounded by hearts and bows. Instructions for cooking and ingredients are also visible.