Hey Besttea

A modern-day tea party hosting company for women experiencing a lack of community and friendship that provides intimate spaces for them to have the conversations they need to heal, hope, and honor the way God made them.

Pink and red text says "hey bstead" on a transparent background.

visual direction and brand Language

In exploring visual direction for Hey Bestea, our biggest goals were to create a feminine and empowering feel that is on trend for the target audience but will also last as the brand continues to grow and add more offerings. We also want to make sure that the branding feels inviting to all women.

A pink and red checkered background with a pink oval in the center containing the lowercase letters 'h' and 'b'.

services

Simple illustration of a pink flower with a brown center on a black background.

BRANDING, BRAND GUIDELINES