Fern & fables

For Fern & Fable, a New England floral design and preservation studio, we built a brand identity that feels timeless, romantic, and rooted in nature. We wanted the brand to emphasize storytelling, memory, and craftsmanship, positioning Fern & Fable as a trusted creative partner for life’s most meaningful celebrations.

visual direction and brand Language

The visual direction draws from soft, organic tones and delicate typography to reflect the artistry of their work, capturing fleeting floral moments and preserving them as lasting heirlooms.