Althea FLoral Designs

Known for bold flowers and unique arrangements, Althea Floral Designs is aQueer owned floral artistry located in Boston. They came to us wanting their brand identity ro be as vibrant and unapologetic as their work.

Text that says 'ALOE' in large, dark purple, stylized letters with floral illustrations and decorative elements.

services

BRANDING, BRAND GUIDELINES, & WEB DESIGN

Gold circular badge with black text reading, 'ALT HEAL' in the center and ‘DESIGNED BY AL THEA’ around the outer edge.
A website homepage for Althea Floral Design featuring floral arrangements, event decoration services, and a gallery of colorful wedding flowers and installations.

The visual direction leans into striking colors and modern typography to celebrate individuality and self-expression. The brand language proudly reflects their roots as a queer-owned floral studio—positioning Althea as more than a florist, but a creative force redefining what floral artistry can be.

visual direction and brand Language

Label with a line drawing of a woman with flowers in her hair, surrounded by orange and purple flowers, with the text 'BOS MA ALTHEA'.
The logo features the word 'althew' written in cursive script inside an oval border, with a dark purple color on a black background.
Text reading 'For the wild whimsical and wonderful' in irregular, pink font on a black background.
Text on a blue background that reads 'Althea Floral Design' with faint floral illustrations behind the text.
A logo featuring a stylized flower with five petals and green leaves, with the words "ALT HEA" underneath.
Pattern of colorful circular logos with the text 'ALTHEA' and 'FICIAL' around it, and 'ALT HEN' in the center, repeated in various colors including pink, green, purple, yellow, brown, and blue.
A website homepage for Altohea Floral Design featuring blog posts related to floral design and weddings, with images of wedding couples, floral arrangements, and installations.
A logo with a cream background and gold outline, featuring the text 'Althea Floral Design' divided by horizontal lines, surrounded by floral and star illustrations.
Line drawing of an ancient Greek column with an ornate capital and vertical fluted shaft.
A display of various colorful flowers at a market, with a text overlay that says 'ALT HIESK'.
Circular logo with the text 'REAL DEALING' around the outer edge, 'LIFE' around the bottom, and 'ART' around the top. Inside the circle, the words 'BOSTON AND BEYOND' are written.
Line drawing of a woman's face with flowers and leaves entwined in her hair, rendered in purple outline on a black background.