how to create the perfect pinterest brand board
Establishing a visual identity that resonates with a brand’s audience is paramount. Enter the brand board – a powerful tool that not only aids in defining a brand's aesthetic but also serves as a compass for future creative endeavors.
Let me backtrack a little and explain what exactly is a brand board and why it’s so important for the longevity of your brand. A brand board is a comprehensive visual document that encapsulates various elements of a brand's identity. It typically includes the logo, color palette, typography, imagery styles, and inspirational images. Think of it as a roadmap that guides the brand designer in creating visuals that accurately represent your brand.
So why is it so important?
It Provides Clarity and Consistency - By clearly defining elements such as colors, fonts, and imagery styles, it ensures consistency across all brand communications. Consistency is key to building brand recognition and trust among your audience.
Ensures Efficient Communication - This process encourages clients to reflect on what makes their brand unique and communicate their vision effectively to the designer. Consequently, it minimizes miscommunications and ensures that the designer understands the client's expectations from the outset.
Streamlines The Design Process - Armed with a comprehensive brand board, designers can hit the ground running. They have a clear understanding of the client's preferences and can develop designs that align with the brand's identity swiftly. This efficiency not only saves time but also reduces the likelihood of multiple rounds of revisions.
Is Cost-Effective - A well-defined brand board can potentially save clients money in the long run. Providing a clear direction upfront allows designers to work more efficiently, which can translate to cost savings for the client.
My biggest piece of advice for any client starting on their brand’s brand board is… to think big!! Even if your project is small, include all the pieces, so your brand designer can get the full picture. Here are just a few things to include in your brand boards that will navigate your brand designer through your project for the perfect outcome.
Some extra things that I love to include are photos that feel the way you want your audience to feel when interacting with your brand. A super helpful tip is to also include things you do not like!!! (IN A SEPARATE BOARD OR FOLDER), niche categories that are specific to your brand, like: menu design, merch inspo, or interior design, and FOR BONUS POINTS... ORGANIZE THESE CATEGORIES INTO FOLDERS LIKE THIS
Adding comments to describe what you like also provides context to your brand designer so they can provide a lasting impact on your finished project. If you want to take it a step further, a loom video will help you get your message across through instantly shareable videos so there’s no confusion between you and your brand designer.
This is just the beginning, A STRONG FOUNDATION BUILDS A STRONG BRAND!
